Wednesday, October 26, 2011
Tuesday, October 25, 2011
Kathy's passion for learning definitely helps her out in the voiceover industry. "I would definitely say that my biggest strength is that I love to continually learn new things. A career in VO provides that opportunity. Every day is a day of learning for me. What I love about the VO industry is the challenge it provides. Each project is different; people you work with are different; learning new VO techniques each day is exciting, expanding, and demanding. My weakness is that I want to try it all! All genres are interesting to me, but there aren't enough hours in a day to try them all."
Such A Voice Marketing Director
Monday, October 24, 2011
Such A Voice Marketing Director
Friday, October 21, 2011
Such A Voice Presents a seminar with a Reality TV Casting Director AND a Creative Director from a prominent Ad Agency
Thursday, October 20, 2011
Such A Voice Marketing Director
Wednesday, October 5, 2011
Greg Allen's love for voiceovers developed very naturally as an offshoot of his love of the radio and broadcasting industry. It all began when was asked to lend his hand at some copywriting. He did such a great job that it led to writing original scripts of his own which, in turn, helped him look further at the process of voicing a spot from start to finish. Like so many voiceover artists, he was immediately hooked!
There was quite a bit of raw talent working in Greg's favor right from the beginning. He has the experience of a radio broadcaster under his belt, along with a naturally wonderful tone to his voice. He also has the ability to express genuine emotion with each and every script, which allows him to really connect with the listener. When it came to his areas in need of improvement, he knew that he would need some help learning the intricacies of the technical side of editing (so he could easily and efficiently be sending jobs out quickly). He also realized that he had the tendency to slip into his "announcer" voice at times (which doesn't work well when voicing a natural sounding script). That's where Such A Voice came in!
Greg credits Such A Voice with really teaching him the importance about being true to himself and his voice as he interprets each script. When it comes to his personal coach, Greg has nothing but wonderful things to say! "Michelle Falzon has been helping me deliver a more natural read instead of sounding like an announcer. She's also helped me to learn A LOT about the editing process. Because of her, I sound much more relaxed and natural as I deliver my reads now. Thanks Michelle!"
Anyone that speaks with Greg can definitely attest to his determination. This is a man that really seems as if he could conquer anything he puts his mind to, he's always up for a challenge. In fact, the one thing he enjoys most about the voiceover industry is the challenge! "I really enjoy matching my read with the director's idea or image of how the spot should be". His inspiring perseverance also comes through in his advice for aspiring voiceover artists: "Stick with it! Don't throw the towel in too soon. Seriously, when I felt that I just wasn't cut out for being in the voiceover industry my first job opened up! So stick with it and put your heart into it because your listener's on the other side of the mic, not just the consumer, but producers and directors can tell that your heart is in it."
Since receiving his demo, Greg has already booked four jobs! His first job was for a software company, which he auditioned for and was pleasantly surprised to find out he had been chosen. "The contact gave me clear, detailed directions for the read and gave me a definite deadline. I was really nervous and felt that I would mess up my first job but I just tried to focus on relaxing and working through it. I was so excited when they accepted it, they even enthusiastically stated that they liked my voice and will be contacting me in the near future for more projects."
We are very excited to see where voiceovers take you next, Greg!
Tuesday, October 4, 2011
Tip #1: Make it personal.
When writing your marketing copy, think of it as if you are speaking directly to your potential client. A personal approach in email writing is usually more effective than using a very formal tone, particularly when it comes to the voiceover industry.
Tip #2: Timing is everything.
Find out when the best time is to send your marketing emails. For some marketers, Friday evenings generate a higher response rate but the perfect timing may vary from one business to another. The best way to know what works for your own business is to test audience response for different times of the week. I personally suggest setting up a spreadsheet with how many emails you send out each day, as well as the time it was sent and keep track of how many responses you receive. You'll quickly start to see trends emerge.
Tip #3: Write an interesting or exciting subject line.
Here is your best chance to grab the reader and entice them to open your email. Use words that will spark interest or that resonate strongly with their business or product. Avoid using words that are usually found in SPAM emails and never use an exclamation point at the end of your subject line.
Tip #4: Never SPAM.
Even if people are subscribed to your newsletter, make sure that you only send them relevant messages about the topic that they signed up to receive information on (in this case, voiceovers). NEVER try to send an unsolicited email, even if you think a person might be interested with your offer, if it's unrelated to your industry. If you try to SPAM even once, you could leave a negative impression to the recipient, which may cause them to unsubscribe from your emails.
Tip #5: Include a call to action.
Don’t forget to use call-to-action words or phrases not only in your emails but with all your marketing material in general. Do not leave the recipient guessing what he/she should do next. Spell it out clearly and encourage the reader to take action. Phrases like “Click here”, “Order now”, “Call now” may sound overused but they can really make a big difference in improving your response rate.
Tip #6: Watch out for errors.
It’s important to make a good impression. Before sending out your emails, spend time reviewing the content and thoroughly proofread to make sure that it doesn't contain typos, misspelled words, or grammatical errors. It is also recommended to have someone else review your marketing copy, as it is easy to overlook errors if you were the one who wrote it.
Tip #7: Don’t give up.
Like other direct marketing methods, email marketing is meant to be consistently repeated, so try not to worry if at first you don’t get the exact results you want. Study your method and see where improvement is needed. Continue to test the method by sending marketing emails. As long as you don’t SPAM and you send the emails out at proper intervals, you can repeat email marketing campaigns as many times as needed.
These are just a few tips to get you started. As you utilize this form of marketing more, you will learn quite a bit about what works best for your client base and be able to fine-tune your strategy based on this gathered research. Before you know it, email marketing will become almost second nature to you. You'll know exactly what time of day to send out your emails, what keywords you should use in your subject line and how to phrase your call of action to get the most response from your clients!