As voiceover artists, we have the privilege of being able to work from home. I'm sure that many of you, much like myself, are reminded of this privilege by all of your friends that have to commute into an office every day! The voiceover industry has created quite a network online that allows us to connect and form relationships with both clients and other voiceover artists all over the country and world. One of the basic elements of marketing is a facet that so many voiceover artists forgo, simply due to the fact that most of our existence in the industry is within the confines of our home studios! What marketing tactic am I referring to? In person networking!
There are many ways you can go about networking in person. I've listed a few below, but you'll know what works best for you based on your time, region and community. Another way to practice networking in person is to go to individual businesses and introduce yourself as a voiceover artist, however, this article will be focusing more on a group dynamic of face-to-face marketing.
1) Chamber Mixers/Chamber Events
If you have registered your small business with your local Chamber of Commerce, you should be on their mailing list to receive updates on events that they're holding in your local community. These events are a great place to meet local business owners and let them know about what you offer. Make sure you bring plenty of business cards and even a few demos to hand out if requested!
2) Tweetups/ Other Social Media Events
Social Media Events are events created within social media groups. This might be through Twitter (these are typically reffered to as "Tweetups") or other social media sites you belong to. These events can sometimes be purely for social reasons and sometimes there is an agenda or event planned around the meet-up. This is a great way to attend events that may be hosted by a business you're interested in working with, or it may have a large attendance which would be great for you to network with as well. Pick and choose what work best for you based on your availability and interest level.
3) Voiceover Groups
Most large cities have voiceover groups that offer weekly or monthly gatherings in their area. Networking with other voiceover artists is a great way to build your reputation as a voiceover artist, to find out what clients are already spoken for and to have a connection with people you know you can turn to when you have a question about the industry. Networking with other voiceover artists can also be great to build your client base. For example, if you have local connections in the industry and a client comes to one of those fellow VO artists looking for a voice that matches your niche, you may just get that client passed to you!
Try working in a few events to your marketing plan. The more you attend, the more you'll be at ease networking with new people. Let's face it, clients can connect with a face, conversation and handshake a lot more than they can a phone call or a website! So get out there and MAKE TIME FOR FACE TIME!
Written by: Bethany Baker Such A Voice Marketing Director