Tuesday, October 4, 2011

Marketing Tip of the Month: Use Email Marketing!

Email marketing has been proven to be one of the best marketing strategies for many businesses. Why? Essentially you'll be putting your message right into your target contacts lap. That's right, email marketing is DIRECT marketing! We'll be giving you a few tips in simple terms so you can begin email marketing as part of your plan to increase your voiceover business.

Tip #1: Make it personal.

When writing your marketing copy, think of it as if you are speaking directly to your potential client. A personal approach in email writing is usually more effective than using a very formal tone, particularly when it comes to the voiceover industry.

Tip #2: Timing is everything.

Find out when the best time is to send your marketing emails. For some marketers, Friday evenings generate a higher response rate but the perfect timing may vary from one business to another. The best way to know what works for your own business is to test audience response for different times of the week. I personally suggest setting up a spreadsheet with how many emails you send out each day, as well as the time it was sent and keep track of how many responses you receive. You'll quickly start to see trends emerge.

Tip #3: Write an interesting or exciting subject line.

Here is your best chance to grab the reader and entice them to open your email. Use words that will spark interest or that resonate strongly with their business or product. Avoid using words that are usually found in SPAM emails and never use an exclamation point at the end of your subject line.

Tip #4: Never SPAM.

Even if people are subscribed to your newsletter, make sure that you only send them relevant messages about the topic that they signed up to receive information on (in this case, voiceovers). NEVER try to send an unsolicited email, even if you think a person might be interested with your offer, if it's unrelated to your industry. If you try to SPAM even once, you could leave a negative impression to the recipient, which may cause them to unsubscribe from your emails.

Tip #5: Include a call to action.

Don’t forget to use call-to-action words or phrases not only in your emails but with all your marketing material in general. Do not leave the recipient guessing what he/she should do next. Spell it out clearly and encourage the reader to take action. Phrases like “Click here”, “Order now”, “Call now” may sound overused but they can really make a big difference in improving your response rate.

Tip #6: Watch out for errors.

It’s important to make a good impression. Before sending out your emails, spend time reviewing the content and thoroughly proofread to make sure that it doesn't contain typos, misspelled words, or grammatical errors. It is also recommended to have someone else review your marketing copy, as it is easy to overlook errors if you were the one who wrote it.

Tip #7: Don’t give up.

Like other direct marketing methods, email marketing is meant to be consistently repeated, so try not to worry if at first you don’t get the exact results you want. Study your method and see where improvement is needed. Continue to test the method by sending marketing emails. As long as you don’t SPAM and you send the emails out at proper intervals, you can repeat email marketing campaigns as many times as needed.

These are just a few tips to get you started. As you utilize this form of marketing more, you will learn quite a bit about what works best for your client base and be able to fine-tune your strategy based on this gathered research. Before you know it, email marketing will become almost second nature to you. You'll know exactly what time of day to send out your emails, what keywords you should use in your subject line and how to phrase your call of action to get the most response from your clients!

Written by:
Jeff Santoro
Such A Voice Marketing & SEO Specialist

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