Monday, October 24, 2011

Marketing Tip of the Month: Give Back to Your Community!


As voiceover artists, we are always looking for new and creative ways to increase our clientele. One of the easiest ways to do this also has a "feel-good" aspect to it: volunteer your voice to a non-profit, charity or even an event! Donating your time and voice is an excellent way to advertise your talent by promoting a worthy cause. Whether you live in a small town or a large city, there are organizations that would love to have your professional voice promote their message!

There are numerous ways you can volunteer your voice over services. You can offer your voice for PSA's (Public Service Announcements) on the radio or television, you can also find organizations nationwide that need great voices to read local news and events for the blind or reading impaired. Nearly every city and town has a reading program to assist the reading impaired. If you don't love the thought of volunteering your time by spending time in the recording studio, there are plenty of other options. Offer to be a master of ceremonies at an upcoming charity event, read a book for a group of young children at a local library or at a retirement center where their sight might not be the greatest.

One of the most prominent online reading impaired programs is Learning Ally (formerly called "Recording for the Blind and Dyslexic"), which was founded in 1948. Learning Ally serves more than 300,000 K-12, college and graduate students, veterans and lifelong learners. These are people that cannot read standard print due to things such as blindness, visual impairment or a learning disability. LearningAlly has trained volunteers that read textbooks and other literature titles to produce downloadable audio versions. These audio versions are able to be downloaded onto computers, smartphones and specialized assistive technology devices. They currently have more than 6,000 volunteers across the U.S (all statistics according to their website). 



Another great company to volunteer your voice with is Librivox.org. Librivox has volunteers record a variety of different books which allow the visually impaired access to books that they perhaps did not have had access to before. As a volunteer, you can record chapters from novels and practice your narration and acting skills at the same time. You get the added benefit of public exposure being listed on the search engines under the Librivox banner. Not to mention that your recordings will be listened to by possibly hundreds of people. You also have the opportunity to promote yourself and your website at the beginning or end of each recording.

What do you get by volunteering your voice? Besides the warm, fuzzy feeling of giving back to your community, remember that quite a few local businesses also make a point of volunteering their time, products or services to charitable causes. You never know who may be listening! The crowd that you are emceeing for today could bring you a new client or two tomorrow!

Volunteering your voice provides a much-needed service within your local community and even those that need your talent in other parts of the country. Not only will you feel good about helping others, every experience adds to your portfolio, helps keep your technique top-notch and potentially opens the door for new clients. Investing time in your community is an excellent investment for your business.

So log on to your computer, because an organization you’d love to work with is just an easy search away! Help make a difference in the quality of someone’s life by simply doing the work you love.

Written by:
Bethany Baker
Such A Voice Marketing Director

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