Most voiceover artists I've encountered go into business for themselves. Being in business for yourself or "being your own boss" can be empowering, exhilarating and exciting, but it does come with a myriad of responsibilities. Because you spend a lot of time setting up your business and maintaining the day-to-day work that goes along with it, there may come a time that you think "this is good ENOUGH". This is why coaches are so key in growing your voiceover business!
One-on-one coaching allows you to tailor the sessions to focus specifically on what you're struggling with. That is what's so great about one-on-one coaching versus group coaching, you don't have to listen to everyone else's problems and questions. The last thing you want is to sit there and wait patiently to ask the specific questions you have just to get a quick response before the coach moves on to the next student! Are you struggling with a script for a job you recently landed? Your coach can help you with that. If you're trying to submit an audition, a coach can work with you to make sure you submit the best audition possible. Does your marketing seem to be leading to a dead end? A coach can give ideas and pointers as to where your marketing plan is falling flat and tell you where to make changes. It really all depends on what you need to focus on.
If you're finding you're starting to doubt your basic talents, you won't be given time to dwell on your doubts. Instead your coach will shift your focus towards how to work to overcome these doubts and gain confidence to squash them completely. You will be forced to look at the big picture logically, instead of letting your emotions get in the way and cloud up your judgment.
When it comes to reviewing your business plan, a voiceover coach is one of the most reliable people to provide a no-nonsense, unbiased point of view about the details of this plan. They can analyze where you are thriving in your business and they will figure out where you're struggling. From there, they provide advice on how to overcome these hurdles. After all, your coach is already established in this industry. They know the industry far better than asking a spouse or friend advice on how to grow your VO business. Your coach provides a completely different insight than your own for doing things in your business, things that you might have never thought of on your own.
Your coach will encourage you to take your business to the next level, to the place you always wanted your business to be (but didn't know quite how to get it to that point). You will work with your coach to determine where you see your business in 1, 5 or even 10 years from now. Your coach will help you keep your focus and make sure you're on task with these goals you have set for yourself. Coaches do a great job of breaking down the larger goals into smaller tasks for you to accomplish. This helps to make your "ultimate goal" seem a lot less daunting and a lot more feasible.
A coach is a great way to grow your business in ways you would have never thought possible. When you think about it, there are quite a few professions that rely on coaches to mold their career and make sure it stays in the top of it's game (singers, athletes, etc.). If you want to have a successful career in voiceovers and are struggling to figure out where to go after you have your amazing demo in hand, coaching is well worth the investment to see your dream come to fruition!
Such A Voice Marketing Director