Tuesday, June 28, 2011

Talent of the Month: An Interview with Carl Martens


"The time I spent in the recording studio with Anne Ganguzza was the most meaningful, educational and intense time I could possibly have encountered – she was one of the best mentors/coaches I’ve ever had the pleasure of working with."

Carl wasn't unfamiliar with the world of voiceovers when he enrolled to train with Such A Voice, he had been involved in voiceovers many years ago (due to his experience with music and theater work in the past). Even though he held a passion for the voiceover industry 15 years ago, his career path shifted toward the non-profit corporate world, and he put those desires to the side (only temporarily).

With such expansive experience under his belt, Such A Voice complemented his (already strong) foundation. "Such A Voice offered me exactly what I needed to transition into a more professional understanding in the pursuit of VO work. I believe the time I spent in the recording studio with Anne Ganguzza was the most meaningful, educational and intense time I could possibly have encountered – she was one of the best mentors/coaches I’ve ever had the pleasure of working with." Carl also attends quarterly meetings with a group called VO PEEPS in Irvine, CA, which is hosted by Anne, and these have provided tremendous insight into the intricacies of the industry.

Carl doesn't attribute his success only to Anne, he is quick to talk about his positive experience with the other Such A Voice staff members he worked with as well. "The quality and professionalism from the first contact, Nancy Halpin, really set the stage for the entire experience. Following up through interaction with Anne Ganguzza and the recording engineer (where the demo was recorded) added immensely to the learning process. However, it seems that the most to be gained came from tapping the knowledge of some of the professional VO talent that is presented in the Members Only area of the Such A Voice website. I particularly enjoyed Rob Sciglimpaglia’s marketing audio and Heather Costa’s marketing video. I believe the one thing that many newcomers never complete (and this refers to any new business) is a general business plan. Your business plan sets the tone for the entire life of the project/business, and can be updated any time deemed necessary. It also serves as a track upon which to refer when confronted with challenges."

Like many of our students, Carl has numerous reasons why voiceovers appeal to him so much. "I can't narrow down one reason why VO's are so appealing. I'm happy to be able to work independently, keep my own schedule, getting to do something I love, do it well and incorporating my entrepreneurial work ethic." Being that Carl does have an entrepreneurial past, he has a great grasp on formulating a working business plan, and has strong marketing & sales skills. This is a strong foundation to a great future in voiceovers! Although he marks his weaknesses as the more technical side of the industry (computers are not his forte), he has been doing as much online research as possible. He has also been reaching out to the support staff at Such A Voice to utilize their wealth of knowledge on the VO business.

Less than 24 hours after assembling his home studio, Carl was recording his first VO job! He booked a job voicing (and writing the script for) a wedding video. It made him realize how wide the spectrum is for people looking for a professional voice over artist, which makes him excited for future opportunities!

Carl takes a very smart and carefully planned approach to the voiceover industry. The biggest piece of advice he can give is to write a business plan. Much like Heather says in her marketing video "Review it every week, revise it, learn from it and follow it". It also only benefits you to do your research, follow the industry and learn from it and above all else "Assert your individuality, you are one of a kind!"

Congratulations Carl, we can't wait to hear what you do next!

Written by:
Bethany Baker
Such A Voice Marketing Director

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