Wednesday, September 29, 2010

Marketing Tip of the Month: A Typical Work Week

The punch line is, "There is no typical work week!"

One of the beauties and challenges of doing voice overs is that work tends to ebb and flow depending on the seasons and holidays, as well as your own productivity and networking.

Networking is one aspect of your work week that should be constant, no matter how busy or bored you are. Reaching out to potential contacts and staying in touch with producers and clients is the only way to ensure your plate will be full when big holiday opportunities come along.

So, how far in advance should you prepare for the holidays? Three months is a good rule of thumb for all major events. That means that you should now be checking in with clients who might need your services for winter holiday commercial promotions. By this time next month, you should have your eye on Valentine's Day voiceover work, then Mother's Day, and so on.

If you did not get on the ball soon enough, you can still get ahead by contacting producers and clients for the next major tide of holidays. Be sure to keep a pulse on the timing of holidays or events that fluctuate from year to year, like Sweeps, which is typically in March.

When you start to get the hang of the yearly work flow, you will be able to plan ahead to dry spells more accurately. For example, January and February tend to be relatively slow periods for national commercial spots. Being able to predict a slower work flow will let you be more responsible with your voiceover business planning, as well as help you relax when you do not have a lot of work to do!

Preparing for a light load of national commercial spots does not necessarily mean you will not be working much. Take advantage of the down time by concentrating on networking within your local community. Local companies do not need to plan ahead three months in advance. Balancing your efforts and planning ahead is how you will stay as busy as you want to be!

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