Wednesday, April 7, 2010

Marketing Tip of April: An Opinion on Second Opinions

People working in a creative industry tend to value their artistic style and interpretation. This goes for those in music, acting, voice-over work, and writing. What works for me may not be the next blogger's style, just as your interpretation of a voice-over script may differ from the next person's. While there are certain hard and fast rules to follow for any given genre, other rules can be tactfully bent or broken altogether.

When it comes to creating your professional website for your voice-over work, it is important to strike a balance of artistic license and straight-up information. Some of the best websites are the simplest, but this does not mean that you should sacrifice your image for the sake of a professional-and-nothing-more website. Just the opposite! The best voice-over website design will be centered around your personal branding and logo design. The font and colors should be consistent across your social media sites and business cards. Redundancy will make your brand more memorable. If you have no background in website design or content management, creating your website may be fun and challenging at the same time.

That being said, ask for feedback on your website from people whose opinions you trust. One of the benefits of going through the Such A Voice Master Program is that you have your fellow voice-over artists to stay in touch with for help, questions, and feedback. It is up to you to determine whether the advice you get is "stylistic differences," or if their suggestions will genuinely make your website more navigable or interesting. Remember: the point of having a website for your voice-over business is to provide potential clients with information. If they have to hunt down your demos or can't find your contact information, you aren't doing yourself any favors by being "unique" in your design.

Getting a second opinion on your website layout and design can save you from making a common sense error, too. A lot of times when you design something (or write, play, compose, etc.) you can't see the forest for the trees. That's why movies and plays have producers, writers have copy editors, and voice-over actors have friends!

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