Thursday, February 25, 2010
Tuesday, February 23, 2010
Thursday, February 18, 2010
Name and title: Voice-Over Coach and Producer
Where are you from? Born New York, raised in Kentucky until the age of 10, then fell of the turnip truck in Jericho Vermont.
Job responsibilities: I produce Demos, write scripts, coach, record and teach students in the Master Class. I also vacuum the studio and put the toilet seat down a few hundred times a day.
Favorite food: My favorite food? Fresh greens, fresh greens and more fresh greens!
Hobbies: My hobbies are listening to music, playing cello, long distance road biking, snow shoeing, hiking, wilderness camping, sewing, cooking, reading, independent films, drinking, renovating, restoring, decorating, entertaining, herb crafting and gardening.
Destination vacation: Cooper Island in the Caribbean or New Zealand
What are you listening to right now? The Avett Brothers, K.T Tunstall, Toni Caitlin (!) and an incredible compilation Aaron (my buddy in Post) put together- It features everything from Jazz, African and Americana to Pop, Alternative and Esoterica. I love variety and this compilation really delivers.
One piece of advice for aspiring talent: Believe in your power to do anything you have your heart set on. Dream it. Believe it. Receive it!
Tuesday, February 16, 2010
Continuing our discussion of voice-over technique quality vs. brand marketing, it's important to consider your social media strategy. Not that long ago there was only Facebook and MySpace, but today there are literally hundreds of social media sites to choose from. YouTube, Facebook, and Twitter are some of the most popular, but don't forget about LinkedIn, Ning, Yelp! or Yammer. Especially if you're just joining us in the social media scene, it can be overwhelming to figure out what you need now, what you can pass on, and what to plan for later.
Saturday, February 13, 2010
Thursday, February 11, 2010
It's time to start thinking about -- if not organizing -- your voice-over business affairs for the dreaded deadline: April 15th. Working freelance as a voice-over artist has definite perks and benefits, so it's only fair that it should have its snags and hassles, too. With a little organization, and a couple reminders, getting your ducks in a row can be stress free (-ish!)
Tuesday, February 9, 2010
Friday, February 5, 2010
Thursday, February 4, 2010
Congratulations to the Talent of the Month for February: Tom Sheffield
Wednesday, February 3, 2010
When you are just getting started in the voice-over industry, we recommend that you definitely let everyone know that you are a "professional voice-over artist." This title means that you have the professional voice-over technique training, the professionally recorded and mastered demo, and even your own website and business cards (even if you're still waiting for them to arrive in the mail!). Letting friends, neighbors, and co-workers know that you now do voice-overs is a basic component of networking and getting the word out there. After all, maybe someone you know is already looking for a voice-over artist for their business.
When it comes to marketing yourself to businesses, however, go about networking a different way. If you tell a business that you are a professional voice-over artist and you would like to work with them, the potential client does not necessarily see how hiring you is going to benefit them. Instead of flaunting your job title and waiting for them to take the bait, think of ways to describe your services and the benefits that you can offer the potential client. Instead of saying, "I'm a professional voice-over artist, and I am wondering if you are in need of a well-trianed voice?" try to go with something more along the lines of, "As a professional voice-over artist, I work with businesses to enhance their voicemail system, improve the quality of their corporate training videos, and I can record and produce professional-quality commercial voice-overs for radio or TV."
By marketing your skills and not your title, the client automatically thinks, "Wow, I might need that for my business." Another benefit of marketing yourself this way to potential clients is that if you are new to the industry, you can focus on your skills rather than your client list. However, never give the client the impression (directly or indirectly) that you will deliver more than you actually can! Be confident about your skills, but be honest at the same time. If you have other skills to offer the client, like writing or copy editing, don't be shy to offer them as well. Clients like to know that they are getting more bang for their buck! Even if the client you are talking to isn't looking for a voice-over artist at that time, they might know of someone who could benefit from your services -- and not your job title!