Thursday, June 5, 2008

Newcomers:Start Your Career Right- With A Business Plan

Article By Heather Costa
Voice Actor & Coach

When I was a little girl I wanted to be the voice of Ariel in The Little Mermaid. Little did I know that it was an actual career!

Over the years I had been told that I have a nice, articulate, appealing voice and that I should do something with it. I spent my childhood in musical ensembles, singing and playing the oboe, and then went on to receive a Bachelor’s in Vocal Performance from the Hartt School of Music, University of Hartford.

I enjoyed singing, but I still felt like something was missing.


A year after graduation I met Dan Levine, president and founder of Such A Voice, a voice-over training and demo production company, and I knew instantly that voice-overs were my true passion.

Four years later I am now a full-time voice-over artist, a voice-over coach and producer - and I couldn’t be happier.

When I started my journey into the world of voice-overs, though, I still had a full-time 9-5 office job doing secretarial work at a not-for-profit agency. Although I enjoyed what I was doing, I knew it was only a stepping stone, a source of income as I pursued my dream.


Thanks to today's technology, I put together a home studio that allows me to serve clients all over the world.

With a home studio, I have been able to market myself via the Internet and provide voice-overs for many different types of businesses - from production companies and advertising agencies to car dealerships, retail stores and more.

And since day one, I have had a marketing/business plan for myself, one that is constantly changing. I recommend that everyone create a business plan because it helps to centralize your game plan and focus on specific goals.


Over time, business plans can change, of course, and I have created outlines for different aspects of the business.

For example, here is a general outline I used for getting started in voice-overs:

1. Obtain voice-over training & produce a voice-over demo.

2. Build a home studio and become comfortable using the equipment. Also locate nearby recording studios as a backup.

3. Create a web presence with online casting sites such as Voice 123 and, and create a personal web site.

4. Begin building a database of potential clients by compiling lists of businesses and companies to contact.

5. Start marketing! Email demos as MP3 files; mail demo CDs; promote links to my demos on web sites.

6. FOLLOW UP! (the most important aspect of marketing).

7. Continue to be a student, learning from producers, other voice talent, casting directors and online resources like Take advantage of networking opportunities by participating in blogs and social networking sites such as (a wonderful new resource for people in the voice-over industry).

8. Enjoy this new career!


The very first voice-over job I did was for my parent’s podiatry practice. It was a local radio commercial, and even though I didn’t get paid (it’s okay, I think I got dinner out of it), it was great experience, a lot of fun and a name to put on my resume!

My second voice-over job was with a company that paid a very low rate per job, but they were guaranteeing me monthly reoccurring work. It was also a great way to build confidence and gain experience.

The third job was a regional radio commercial from a referral, and everything took off after that!

Meanwhile, I was still working my 9-5 office job, not focusing on NEEDING to get the voice-over work - but rather, having fun exploring the industry, getting very excited when I would land a job and building my business.


If you ever feel frustrated or you’re no longer having fun in voice-overs, stop and figure out why. What can you do to change that?

This industry is a lot of fun, and the day I woke up and realized I was truly having fun at work, really enjoying what I was doing, I knew I had obtained the success I was looking for.

If you have a great voice, a great voice-over demo, and the knowledge of how to market yourself, there’s no reason why you shouldn’t succeed in this industry.

It is also important to have the love and support of people around you as you pursue your dreams. A positive outlook and the assistance of others will be very beneficial. I would not be where I am today if it weren’t for the constant love and business support of my husband.

Today with over 200 clients worldwide, I love my time behind the microphone as a talent. And I also love sharing my passion with thousands of students all over the country who dream of getting into voice-overs themselves.

The opportunities in the voice-over industry are endless!

“Words mean more than what is set down on paper. It takes the human voice to infuse them with shades of deeper meaning.” - Maya Angelou

Heather Costa is a full-time voice-over talent and also a voice-over coach and producer with the company Such A Voice. Her fast growing success and knowledge in this field have earned her respect in the voice-over industry. Working with students around the country, she has helped launch many voice-over careers. Her VO credits include Finish Line, Second Life, PetSmart, Chase Banking Corporation, Comcast, Prentice Hall, the Educational Testing Service, the Village Voice and eBay.